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Job interviews are like any other part of life - they require preparation. Before you walk through the door of the interviewer’s office, you should do you research! Far too often, applicants attend their interview without knowing as much as they need to know about the company, its employees, and how they can add their energy and talents in the best way. It is absolutely essential to research the company before your job interview. This will set you apart from other applicants.

Here are a few ideas to get you started on your research

• Find out about the position you’re applying for. What does it entail? What skills are essential? This will help you to showcase your skills in the best possible way.
• Find out about the company. What is the company history? Where did they come from, and where are they going? This will allow you to paint a picture of yourself adding to the bright future of the company.
• Find out about the company’s needs. This will enable you to tailor your answers to interview questions to showcase how YOU can help them meet these needs

Start by researching your company of choice at the library or on the internet. Then, make friends with the receptionist if at all possible. Ask for copies of the company’s brochures, annual report, or press releases. Ask if the company has a website for potential employees - many do.

By doing your research before your interview, you’re ensuring that you stand out in the interviewer’s mind as an inquisitive, well prepared individual.